Alliance Française de Sydney

The Project

  • Client

    Alliance Française de Sydney

  • Brief

    Provide digital marketing support to the team

  • Solution

    - Developing a clear content strategy
    - Guiding and assisting the marketing team
    - Delivering ongoing copywriting and proofreading services
    - Newsletter and eDM management
    - Social media management

  • Services

    - Copywriting
    - Proofreading
    - Social media

  • Website

Project Summary

Alliance Française is an independent, not-for-profit language and cultural organisation. As the leading French language school in Sydney, it’s important that the brand’s marketing materials are on point and error-free.

Good News Travels was engaged to develop a digital marketing strategy and provide ongoing support in its delivery, with the goal of promoting the sustainable growth of the organisation while staying true to its mission and values. This involved:

  • Developing a digital marketing strategy in consultation with the team and key stakeholders
  • Delivering copywriting and proofreading across the website, blogs, social media eDMs and internal and external communication
  • Social media management

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