Hobart Strength Training

The Project

  • Client

    Hobart Strength Training: An exclusive strength training gym in Hobart's Sandy Bay

  • Brief

    Write the SEO website copy ahead of the launch of a new gym in Hobart

  • Solution

    Writing and editing of SEO website copy

  • Services

    - Website copywriting
    - SEO

Project Summary

Hobart Strength Training follows the success of Joe Pemberton’s first gym, Sydney Strength Training.

After successfully opening and operating his Sydney-based gym for seven years, Joe decided to return to his hometown of Hobart with his young family.

He engaged Good News Travels to write the website copy for the new gym’s website, which involved:

  • Interviewing to understand Joe’s philosophy and approach for the new gym
  • Writing website copy and optimising it for search engines
  • Editing

For more examples of our work, return to our portfolio.