How to write the best headline that will get you more clicks and customers

Why should I care about writing good headlines? The headline is your first (and perhaps only) opportunity to grab the attention of your audience and convince them that your article is worth reading. Without an attention-grabbing and click-worthy headline, your article, sales copy, blog post, web page, email, report or brochure simply won’t be read.… Continue reading How to write the best headline that will get you more clicks and customers

Here’s why you shouldn’t write online content without SEO

If you’re posting online content without factoring in SEO, you’re missing out on a gigantic opportunity. Many Aussie businesses look drastically differently to what they did two years ago. Their workers are more mobile than ever, their customers interact with them in different ways and their online presence has never been more important. We’ve grown… Continue reading Here’s why you shouldn’t write online content without SEO

How long should my blog post or article be?

Choosing the right length for your blog post will maximise your results, helping you to attract more new clients and sales. However, the best word count will depend on what you are trying to achieve, what you are trying to communicate and who you are speaking to. The first step is clarifying your goals. What… Continue reading How long should my blog post or article be?

What does a copywriter do and why do I need one?

What is a copywriter? A copywriter is a writer who uses words to achieve a business goal. Usually this will be to find new customers and get them to take action (such as buying your product). A good copywriter will create content that is useful and engaging for your ideal client. When your target audience… Continue reading What does a copywriter do and why do I need one?